Myth: It costs more than it’s worth to soften water

Wallet with moneyIsn’t it expensive to soften water?

Despite having unruly water that causes problems all over the home—thanks, calcium and magnesium—some people are a little uncertain about purchasing a water softener. In fact, only an estimated 30% of Americans living with hard water have a water softener. The primary reason? Many believe that a water softening system costs much more than it’s worth. In fact, the opposite is true. Water softeners help you solve many common water-related problems around the home and they save you money.

Doesn’t a softener require a lot of energy?

A water softener doesn’t use as much energy and salt as you might expect. The total energy required to run a water softener over the course of one year is the same as an alarm clock uses in a year. And because most new softeners regenerate only when you need them to, water and energy use are optimized. For an average family of four, the water softener runs less than five times a month.

As for the salt, most families use fewer than 10 bags of salt over the course of a year to get the soft water they want. Newer water softener models are highly efficient, using much less salt than their predecessors.

Does soft water really make a difference?

The short answer? Yes. Soft water makes a huge difference when it comes to the longevity and performance of your appliances. Using soft water with your everyday appliances helps reduce wear and tear on them. Because a water softener prevents scale build-up in the pipes and on faucets, it increases their longevity and working power. Because your hot water heater doesn’t have to work as hard, you could save up to 27% on energy in just one year. Plus, water-using appliances last up to 30% to 50% longer when used with soft water, so you won’t have to replace pricey water heaters, dishwashers and washing machines as often.

Another bonus of using soft water? Better cleaning power. Soaps lather better and other cleaners are more effective, so you can use less and get cleaner results. Not to mention, you’ll spend up to 40% less time on tasks such as washing dishes and cleaning the bathroom.

Soften water for saved time and money

With a newer, more efficient water softener, you’ll see how it will pay for itself. You’ll use less of your cleaning products and enjoy longer-lasting appliances and lower energy bills. To find the best water softening solution for your home, use our interactive shopping tool.